Paper display racks, paper shelves, and paper display racks have the following characteristics and functions compared to traditional display racks, shelves, and display racks:
- The appearance of the paper display rack can be color printed, making it an excellent advertising carrier;
- The paper display rack is entirely (or mainly) made of printed paper and high hardness cardboard, which is sufficient to carry promotional products and meets strict environmental requirements;
- Suitable for various large-scale promotional activities, stores, shopping malls, exhibitions, etc. The patterns, colors, and shapes can be freely innovated and designed, resulting in excellent promotional effects;
- Lightweight, can be flattened and stacked, saving transportation and logistics costs, and can be reused repeatedly;
- Economical and extremely practical, once used by the seller, it is convenient to dispose of and recycle the product if it is improved due to factors such as appearance patterns.
- Different paper materials can be selected according to the requirements of customers and their load-bearing capacity, and can be combined with other materials (metal, wood, plastic, etc.) to form a mixed structure exhibition. This facilitates suppliers to directly transport goods from the origin to the final sales point for unpacking and sales, saving the cost of repeated stacking and packaging.
Paper display racks, paper shelves, and paper display racks have high economic value and play a role in attracting customers and promoting products in any form of business. At the same time, it also plays a role in improving the product image and corporate awareness of the enterprise. Paper display racks, paper shelves, and paper display racks mainly have the following functions:
New product notification
Most paper display racks, paper shelves, and paper display racks are part of the advertising campaign for new products. When a new product is sold, using paper display racks, paper shelves, and paper display racks in conjunction with other mass media can attract consumer attention and stimulate their desire to purchase at the sales venue.
Attracting customers to enter the store
In actual purchases, two-thirds of people make temporary purchasing decisions, and it is evident that the sales of retail stores are directly proportional to their customer traffic. Therefore, the first step in promoting paper display racks, paper shelves, and paper display racks is to attract people into the store.
Attracting customers to stop
How to attract customers’ attention and arouse interest in products? Paper display racks, paper shelves, and paper display racks can attract customers’ attention through their innovative patterns, colorful designs, unique ideas, and other forms, making them stop and stay, and then generate interest in the products advertised. Creative and eye-catching paper display racks, paper shelves, and paper display racks often have unexpected effects.
Facilitate final purchase
The core function of paper display racks, paper shelves, and paper display racks is to stimulate customers to make final purchases. To this end, it is necessary to grasp the customer’s points of concern and excitement. In fact, the previous induction work is the foundation for promoting the customer’s final purchase. The customer’s purchase decision goes through a process, and as long as the promotion work in the process is done well, the result will naturally occur.
Replace salesperson
Paper display racks, paper shelves, and paper display racks are known as the “silent salesperson” and the “most loyal salesperson.”. The environment where paper display racks, paper shelves, and paper display racks are often used is in supermarkets, where customers choose to purchase. In supermarkets, when consumers are faced with many products and have no way to start, an outstanding paper display rack, paper shelf, and paper display rack placed around the products faithfully and continuously provide consumers with product information, playing a role in attracting consumers and promoting their purchasing determination.
Create a sales atmosphere
By using paper display racks, paper shelves, and paper display racks with strong colors, beautiful patterns, prominent shapes, humorous actions, and accurate and vivid advertising language, a strong sales atmosphere can be created to attract consumers’ attention and stimulate their purchasing impulse.
Enhance corporate image
Paper display racks, paper shelves, and paper display racks, like other advertisements, can establish and enhance a company’s image in the sales environment, thereby maintaining a good relationship with consumers. Paper display racks, paper shelves, and paper display racks are important components of enterprise visual recognition. Retail enterprises can create various forms of paper display racks, paper shelves, and paper display racks with store logos, standard characters, standard colors, corporate image patterns, promotional slogans, and slogans to create a distinctive corporate image.
Holiday promotion
Paper display racks, paper shelves, and paper display racks are important means of coordinating holiday promotions. In various traditional and modern festivals, paper display racks, paper shelves, and paper display racks can all create a joyful atmosphere. Paper display racks, paper shelves, and paper display racks have played a role in boosting sales during the peak holiday season
Enhance the image and value of sales products
